Plum of London Triumphs At Junior Design Awards 2015

Junior - Highly Commended

Plum of London receives highly prestigious award in the Best Eco-Fashion Brand category in the Junior Design Awards 2015.

The alpaca knitwear brand Plum of London, is delighted to announce that Junior Design Awards 2015 has ‘Highly Commended’ their ethical range of luxury children’s knitwear.

Often referred to as ‘Vogue for children’, Junior Magazine has always showcased the very best in beautifully designed, exquisitely crafted products and lifestyle brands for the discerning and style conscious parent. Every year, parenting and family brands, products and experiences are judged against each other in order to bring their readers the ‘cream of the crop’.

Competing for the Best Eco-Fashion Brand, Plum of London’s exquisite range of British made children’s alpaca knitwear and accessories was assessed by this year’s meticulous judging panel and faced stern competition so were extremely proud to have received such an esteemed award. The brand’s founder Hugo Douglass, commented “We believe in our product as well as in our business practices but to be recognised for our endeavours is extremely fulfilling. Given that, as yet, few people are aware of the incredible benefits of alpaca yarn, we thought our journey might be longer than others’ but to be acknowledged in this manner confirms that we’re on the right track.”

With other entrants including Harrods, Marks and Spencer, Mothercare, Frugi and Jigsaw Junior, the competition was always going to be fierce but thanks to an informed and knowledgeable judging panel, the true winners had no trouble in shining through. The singer Rachel Stevens, designer Olivia Rubin, journalist Erika Davies and Editor of Prima Baby magazine Kelly Beswick were just a few members of the judging panel at this year’s awards.

Plum of London was launched in 2014 with the premise to create ethical and sustainable luxury knitwear using the world’s finest yarn, Royal alpaca. With a desire to support and ultimately revive the British knitwear industry, each piece has been expertly crafted in sympathetic knitting and weaving mills throughout England and Scotland to push the boundaries in knitwear fashion. These mills can all be attributed in helping the brand realise its ambitions: to create sustainable and eco-friendly luxury British knitwear using ethically sourced alpaca yarn. This remains firmly at the heart of the Plum of London brand.