Jo Malone hails Plum of London’s luxury British alpaca knitwear!

Jo Malone, founder of one of Britain’s most famous and best loved brands in the Nineties has become synonymous with luxury and indulgence. It is therefore with great honour and extremely exciting that having experienced Plum of London’s alpaca clothing and accessories first hand, Jo Malone commented “Plum is a beautiful product.”

The incredibly soft handle and infinite list of benefits that our Royal alpaca knitwear offers will surely have influenced Jo Malone’s highly regarded opinion of our collection.

Full report to follow…