Plum of London – Lauding Alpaca Knitwear

We’re on a mission to educate and inform the world of the incredible benefits and advantages Royal alpaca possesses over all other yarns and so far, we think we’ve done quite well! So we thought we’d share the latest flattering reviews from Press and Customers alike…

Press Accolades

Awarded the Butterfly Mark as a ‘Brand To Trust.’ Positive Luxury


‘Named in Top 5 Alpaca brands’. Eluxe Magazine

“Plum is a beautiful product”. Jo Malone MBE

“A beautifully intricate knit in the softest alpaca yarn.” Mrs Carole Middleton, mother of the Duchess of Cambridge


”Plum of London, the brand that combines an incredible range of alpaca clothing with a guilt free way to shop.” The Good Web Guide


”Launched in Britain, the new brand Plum of London quickly became a reference in the kids industry.”Papier Mache Magazine

‘Named in the best winter beanie hats for men’. The Telegraph

Best eco fashion brand: Plum of London
We’re delighted to have been shortlisted in the Junior Design Awards!


“Keep an eye on Plum of London. Their innovative, sustainable, ethical and novel approach to knitwear offers a real alternative to high end, expensive fashion brands making lower quality products outside the UK” Grey Fox Blog

Customer Reviews

”Good evening, thank you for my items, which arrived today. Not only are the items lovely but I felt the need to drop you a line to say I like the personable way you do business. In a world of poorly worded emails and badly stuffed envelopes, it has made a pleasant change. With best wishes” Ms T.Smith, England.

”Hello I Just wanted to say thank you and how pleased i am with my recent order. I love the colour and feel and quality of the alpaca. The hat is warm without being heavy and sweaty like most hats. The ‘man snood’ as i call it is very comfortable around the neck and head, very comfortable item to wear.
The order came quickly, beautifully packaged and feels like a top quality product. I’m really keen to only buy products of this nature if i can afford them. I wish you every success and i am really happy with my purchase. Well done and thank you.” Revd. A.B. Midlands, England.

”The parcel arrived yesterday and I am very, very pleased with the scarf and the snoods! Wonderful products, I am sure I will come back to Plum of London! Thank you and kind regards from Finland.” Ms S.M. Jaali, Finland.

”Hello, I’m emailing you back to thank you for your email and specially for the nice scarf which I’ve got today, looks very good. I’m happy with the purchase and the service as well, thank you again and keep the good work up. Best Regards, Y.E.” London, UK.

”Just wanted to say – this is the BEST warmest scarf! It’s below -12 F degrees out and it blocks wind and keeps me nice and snug! Can’t wait for my neck scarf, ideally I could be encased in some kind of alpaca chrysalis!” Ms L.P. Chicago, USA.

We look forward to the day that you too can write something similar about Plum of London’s alpaca clothing and accessories – we’re sure you’ll be converted soon enough!

We look forward to welcoming you too to the family that is alpaca here at Plum of London…!