Positive Luxury - Brands to trust

Innovative - Sustainable - Alpaca - Knitwear

Royal Alpaca: Beyond cashmere...

Ethically sourced and eco-friendly luxury British clothing

Plum of London & Alpaca: Revolutionising knitwear

Royal Alpaca: Soft as cashmere yet warmer & stronger

Women's alpaca clothing Men's alpaca clothing Babies alpaca clothing Babies alpaca clothing

Women's alpaca clothing

British made alpaca clothing for women with a contemporary design and luxurious finish; shop for womenís alpaca clothing.

Men's alpaca clothing

Beautiful alpaca clothing and accessories for men, ethically sourced and eco-friendly; shop for menís alpaca clothing.

Children's alpaca clothing

The highest quality grade alpaca made into a range of soft durable children's clothes; shop for children's alpaca clothing.

Babies alpaca clothing

Hypoallergenic, temperature regulating and antibacterial alpaca clothing for babies; shop for babies alpaca clothing.

Our story

Ethically sourced, British made, eco-friendly, sustainable clothing with a contemporary design that is only ever made from the highest quality grade Royal Alpaca. Watch the Plum of London video.

Meet the Founder, watch our video
Friend on Facebook Follow on Twitter Share on Google+ Pin it on Pinterest Follow on Instagram