Alexa Chung & Vogue Dispel Fashion Doubts

British Vogue have launched their long awaited feature series about the fashion industry, presented by model, fashion ‘it girl’ and presenter Alexa Chung.

“Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between” Vogue Associate Producer Venetia van Hoorn Alkema has said of the documentary.

“Her goal is to find out what the future holds for this multi-billion pound industry; how the next generation will get careers using all the tools available to them; and what the landscape looks like.”

Condé Nast UK’s own Danielle Bennison-Brown, who is director of video content said: “It’s very much about trying to educate people on how fantastic the fashion industry is…”

The aim is to not only inform those who have misconceptions of the fashion industry but to stress its importance and need not only to those in Great Britain, but also the positive impact it has throughout the world.

Future episodes will feature hot topics such as sustainability and technology so there’ s plenty of serious material to come. The first series has been extremely well received, let’s hope it the remainder of it makes a significant and long-lasting impression.

Watch the video in full below.

Men’s British Heritage Brand Opens In Mayfair

This AW season, we’ve seen a number of Men’s British Heritage brands launch their collections to receive huge praise in the process! Major international brands have been no slouches either as we witness some incredible collections from all over the world. We’ve also found that a number British brands have diversified to offer a full collection and offer an all-year-round, versatile clothing range can be worn in any situations and every location the fast-paced modern life’s that we find ourselves. We hasten to add that this is whilst maintaining their respective message, ethos and style for everyday use. Think beach, sun, swimming and sailing to winter, snow, ice and skiing! No small feat! Further to this, there are those British heritage brands who have changed their ‘voice’ in order to keep fully in line with the ever changing landscape of customers’ ideals, wants and ultimately needs. 2015 won’t be just another year that passes us by, it is the year that will go down in history as a major re-design in the fashion, clothing and wearable landscape!

Turnbull and Asser, the Jermyn shirt makers famed not only for their Royal warrant and a history of dressing the world’s most eminent gentleman but also for their 3 button cuffs, bold patterns and exquisite cloths used throughout their luxury range have adopted some new tactics to draw in the next generation of customers. In the last few seasons, the gentleman’s British heritage brand introduced some new styles to ther shirt range (slim fit, button down collar and the Informalist shirts), whilst the launch of a range of tailored shorts, a wide variety of ties and some more casual outerwear has allowed them to seep into the consciousness of the younger gentleman who might ordinarily have gone elsewhere to source the more contemporary’s styles they yearn for. The iconic English brand’s forward and smart thinking doesn’t stop there- they’ve just recently launched what is surprisingly only their second shop in London in 130 years. Admittedly, they’ve had a concession in the world famous Harrods department store for some time, now located in the contemporary menswear section of the Knightsbridge favourite which has provided them to stand alongside similar men’s continental Italian brand’s such as Brioni, Pal Zileri, Salvatore Ferragamo and the exquisite French shirtmaker, Charvet. This has therefore provided them with a new and diverse clientele but their new Mayfair shop will provide them with so much more.

Turnbull & Asser finally have their second ready to wear shop in London, news which is a welcome reprieve for many as it offer others them the opportunity to peruse and purchase the British heritage brand’s exquisite shirting, Scottish knitwear, fabrics and suits as well as many other fine gentleman’s accessories. Many will say that it’s not before time, but least there’s now another option for those eager to own a James Bond Dinner Jacket or a piece of Scottish cashmere knitwear made in one of Scotland’s best mills. You can’t get better than that we hear you cry! Well, not unless it’s alpaca knitwear of course!

 

 

Plum of London’s Alpaca Clothing Receives High Praise

Plum of London’s Royal alpaca clothing constantly receives high praise from both those who are familiar with alpaca knitwear and others who haven’t yet experienced the qualities and benefits that ‘the gold of the Andes’ offers.

The knitwear designers at Plum HQ are always vociferous and regularly exclaim their appreciation for the many benefits, attributes and qualities that Royal alpaca yarn offers. The subsequent opportunities that the cherished yarn provides the team with the ability to create some truly ground-breaking styles and innovative designs. This will not only revolutionise the knitwear industry but also assist us in our quest to create eco-friendly alpaca clothing that promotes ethical values and sustainable practices. Whilst alpacas themselves can be regarded as one of the few animals to claim eco-friendly credentials, the ethos behind the brand is to promote the skills British knitwear industry and unique craftsmanship that the British industry has honed and perfected. This results in alpaca clothing that boasts attributes including as soft as cashmere, better performing than merino, hypoallergenic, breathable and warmer than goose down to name but a few.

If you haven’t yet had the chance to appreciate the long-term benefits alpaca clothing, knitwear and woven accessories provides, we’ve listed just a few of the ever-increasing number of compliments and feedback we receive as reason enough to experience the incredible yarn for yourself;

”Good evening, thank you for my items, which arrived today. Not only are the items lovely but I felt the need to drop you a line to say I like the personable way you do business. In a world of poorly worded emails and badly stuffed envelopes, it has made a pleasant change. With best wishes” Ms T.Smith, England.

”Hello I Just wanted to say thank you and how pleased i am with my recent order. I love the colour and feel and quality of the alpaca. The hat is warm without being heavy and sweaty like most hats. The ‘man snood’ as i call it is very comfortable around the neck and head, very comfortable item to wear.
The order came quickly, beautifully packaged and feels like a top quality product. I’m really keen to only buy products of this nature if i can afford them. I wish you every success and i am really happy with my purchase. Well done and thank you.” Revd. A.B. Midlands, England.

”The parcel arrived yesterday and I am very, very pleased with the scarf and the snoods! Wonderful products, I am sure I will come back to Plum of London! Thank you and kind regards from Finland.” Ms S.M. Jaali, Finland.

”Hello, I’m emailing you back to thank you for your email and specially for the nice scarf which I’ve got today, looks very good. I’m happy with the purchase and the service as well, thank you again and keep the good work up. Best Regards, Y.E.” London, UK.

”Just wanted to say – this is the BEST warmest scarf! It’s below -12 F degrees out and it blocks wind and keeps me nice and snug! Can’t wait for my neck scarf, ideally I could be encased in some kind of alpaca chrysalis!” Ms L.P. Chicago, USA.

We look forward to the day that you too can write something similar about Plum of London’s alpaca clothing and accessories – we’re sure you’ll be converted soon enough!

Beating The Autumn Chill With Alpaca & Plum of London

It’s barely autumn yet it feels like winter – let alpaca bring some warmth back into your life again!

The team here at Plum of London have been working our socks off (alpaca of course), over the last year to bring you a new Autumn Winter Collection which we believe is our best yet! ‘But you’ve only launched one collection of luxury Royal alpaca garments’ we hear you cry. Yes, this is true, but by jove have we got some exciting new and revolutionary alpaca knitwear for you to feast your eyes upon in the not so distant future! All good things come to those who wait…!

Our hugely creative design team have been piecing together what we feel is the best of the best, a combination of the highest grade alpaca yarn in the most stylish, functional and wearable designs found on the planet, that will transcend many fashions for years to come. Undoubtedly, we’re striving to create ethical and eco-friendly alpaca knitwear which offers sustainable fashion and has a much smaller impact on both our environment and historic communities, whether they be in Britain, South America or elsewhere.

The young but highly accomplished British knitwear designers that have been tasked to create yet more revolutionary alpaca knitwear have, we believe, come up trumps. We very much doubt that you’ll be able to find alpaca garments which boast as many qualities as ours and still look exquisite and breathtakingly beautiful. There are many other brands who have launched their own range of alpaca knitwear this season which is an encouraging sign – we always welcome others who start to

It’s barely autumn yet it feels like winter – let alpaca bring some warmth back into your life again!

The team here at Plum of London have been working our socks off (alpaca of course), over the last year to bring you a new Autumn Winter Collection which we believe is our best yet! ‘But you’ve only launched one collection of luxury Royal alpaca garments’ we hear you cry. Yes, this is true, but by jove have we got some exciting new and revolutionary alpaca knitwear for you to feast your eyes upon in the not so distant future! All good things come to those who wait…!

Our hugely enterprising and creative design team have been piecing together what we feel is the best of the best, a combination of the highest grade alpaca yarn in the most stylish, functional and wearable designs that will transcend many fashions for years to come. Undoubtedly, this is what we strive to achieve; to create ethical, eco-friendly alpaca knitwear which offers sustainable fashion and has a much smaller impact on both our environment and historic communities, whether they be in Britain, South America, USA or elsewhere.

The young but highly accomplished British knitwear designers that have been tasked to create yet more revolutionary alpaca knitwear have, we believe, come up trumps. We very much doubt that you’ll be able to find alpaca garments which boast as many qualities as ours and still look exquisite and breathtakingly beautiful.

There are many other brands who have launched their own range of alpaca knitwear this season which is indeed an encouraging sign – we always welcome others who appreciate the true versatility and luxury that alpaca and in particular, Royal alpaca offers with open arms, as well as its sustainable and ethical values. It is true that these labels may have a stronger following than us so will undoubtedly pack a greater punch when enticing potential customers, but ultimately being one of the first members of the ever-increasing number of admirers, brands and fans that alpaca attracts, it is wonderful to know that the prodigious attributes of alpaca is spreading at a pace faster than we could have imagined. It is also somewhat flattering knowing that these established labels have joined our ranks as they have only just seen something incredibly special in alpaca and can only now finally project its infinite potential.

There is much anticipation abound by what Plum of London will present in our new collections of both Royal alpaca knitwear and baby alpaca woven accessories – we may even launch some Royal alpaca woven pieces as well as baby alpaca knitwear but one thing is for sure, you won’t be disappointed by our AW15 range of alpaca clothing! After all, the Incan society did name alpaca ‘the fibre of the gods’. Maybe you too will soon be wearing an ethereal piece of alpaca knitwear, but for the moment, our clandestine manner will prevail and no doubt toy with your virtue of patience…

 

Plum of London’s Alpaca on Catwalk!

Earlier this summer Make it British, the pioneering organisation achieving huge success in reviving British clothing and manufacturing, held their second Meet The Manufacturer event. The venue was chosen as Tobacco Docks in London, one which offered a magnificent backdrop for another hugely successful celebration, some might say ‘festival’, of making in the UK

In promoting specialist areas throughout England and the rest of the UK, Meet the Manufacturer are including an event allowing key locations to exhibit their craftsmanship, knowledge and expertise. Leicestershire was the first in the British Isles to organise their own fashion show to exhibit the county’s ability to create masterful and eye-catching clothing and accessories for highly esteemed British brands, one of whom was ourselves!

Made in Leic. Fashion Photo

The county has a deep rooted knowledge and affinity in fashion and Leicestershire Textiles Hub is committed to champion and connect local manufacturers with both global and young brands to help both realise their ambitions.

We here at Plum of London were flattered to have been recognised and requested to provide some of pieces from our inaugural collection of Royal alpaca women’s and men’s accessories for the fashion show and so of course, obliged. See our Royal alpaca beanies, pure alpaca scarves and cotton and Royal alpaca shawls featured on the catwalk in Meet The Manufacturer’s video…

Plum of London’s Luxury Alpaca Knitwear Goes Skiing!

The innovative British knitwear label, Plum of London sent several members of its team to Verbier earlier this month to carry out ‘field research’ (or that’s what we called it!), to see how our luxury alpaca knitwear performed when skiing. Essentially, the excursion was designed to allow us to measure the thermostatic properties that alpaca offers whilst enduring a high-performance sport such as skiing which would allow us to create the best range of ski and snowboard apparel made using pure alpaca. This comprised of analysing alpaca knitwear’s breathability, insulation, moisture wicking and water repellent properties to help us devise alpaca clothing, garments and accessories which would perform at the highest possible level for skiers, snowboarders and walkers alike. We wouldn’t want to restrict our men’s and women’s alpaca clothing range to just those groups of people, in fact our forthcoming alpaca ranges will suit anyone wishing to wear the highest performing apparel available on the market. Think Icebreaker in alpaca, but better.
We here at Plum HQ have always enthused about the seemingly infinite benefits and attributes that innovative alpaca clothing and accessories can offer to performance skiwear and we’re delighted to say that our latest study into the suitability of alpaca clothing would perform exceptionally well for skiers at all levels. If you’re out on the slopes in Klosters in the Alps, Aspen in the Rockies, Mount Buller in Australia and Niseko in Japan, we’re sure that everyone can benefit from the wondrous qualities that our British made alpaca clothing and accessories can offer. Here’s a member of our team testing our luxury alpaca clothing whilst paragliding…

2015-04-17 11.35.22
Plum of London’s team of sports performance specialists have known for a long time now that pure alpaca clothing of both the knitted and woven varieties is up to 30% better insulating that merino, warmer than goose down (when required), breathable, possesses unrivalled odour, stain and water resistant qualities and is extremely strong and incredibly durable- it’s second in strength only to silk! You may say that if alpaca clothing possesses this many qualities and if it’s better performing than merino and warmer than goose down and stronger than cashmere, then why has this opportunity not been realised before. Well, the short answer is that it has, but predominantly only by those countries where alpacas originate, that being Bolivia, Peru and Chile in South America. We are however finding that one or two companies are cropping up internationally who have recognised the opportunity and have started to offer some exceptional alpaca clothing and accessories which we’ll feature in a further post, Plum of London included. It is now a time to educate and inform others of the attributes and qualities that alpaca clothing and accessories can offer when pursuing high-performance sports and this, as we have often stated, is one of our missions. Below is a picture of Verbier in March. That day reached tempertures of above 24 degrees proving that high performance apparel is required in ski resorts which possesses breathable, moisture wicking and thermal properties among many others- our range of British made luxury alpaca knitwear offers just that.

2015-04-10 19.42.57-2
Thanks to the incredible qualities alpaca fibre boasts, our current range of luxury Royal alpaca snoods, cowls and cable knit beanie hats not to mention our range of baby alpaca scarves and shawls perform amazingly well in areas with an altitude of over 2000m and in temperatures of -22 degrees in the winter to +27 degrees in the summer. Some of our customers have praised our alpaca products and said that they didn’t even know how good our alpaca jumpers, hats, cowls and scarves perform in the cold. These adult alpaca accessories are accompanied by our exquisite range of children’s Royal alpaca knitwear which include Royal alpaca cardigans, Royal alpaca v-necks and Royal alpaca crew neck jumpers which will keep your child warm when it’s cool and cool when it’s hot. Our forthcoming women’s and men’s luxury alpaca clothing which will include Royal alpaca jumpers, alpaca sweaters and other alpaca knitwear will therefore offer the same fantastic benefits!
Both our men’s and women’s ranges of alpaca clothing are currently in production and are due for launch in AW15 so you’ll no doubt see Plum of London’s alpaca garments on a slope in the 2015/16 ski season and if you’re lucky enough to visit Verbier or Whistler this summer, you’ll find some of our alpaca products in a few exclusive shops…!

The Benefits of Alpaca Knitwear in the Summer

It is a common misconception that all knitwear is only suitable for those colder days, some may even go as far to say that knitwear should only be worn in winter, but the numerous qualities of alpaca fibre happily contradict this notion.
As Spring slowly encroaches, at least for those of us based in the Northern Hemisphere, many fondly welcome the lengthening days and warmer climes that seemed almost alien to them just a few weeks ago. Some may get a little over excited by donning their shorts and flip flops as soon as the sun makes an appearance for longer then 30 minutes, even though the outside temperature would certainly not advise this (!) but happily, it is the changing seasons that offers us new opportunities and activities in which to look forward to.
Sport in the British winter months generally revolve around football, rugby, cycling, field sports and skiing whilst the summer offers us the chance to get out on the tennis court, golf course or cricket pitch among others. We usually have to wrap up if we’re going for walks during winter in anything and everything from alpaca, cashmere and wool to chunky hats, Barbour jackets and Le Chameau welly boots. Most would hope that from May onwards we’d have the choice to wear shorts T-Shirts and trainers but for those of us in Britain, that is a luxury we often do not have. Knowing that summer evenings and those chillier days warrant another layer of clothing, some may consider merino, cotton, cashmere, wool and even silk knitwear to protect them from the unwanted chill but few would ever consider alpaca. This may be because they’ve heard of the incredible warmth and thermal qualities that this very special fibre offers but have not yet been made aware of its incredible breathable, thermostatic and versatile qualities. Let us inform you that the same weight of pure alpaca knitwear insulates 30% better than merino whilst it can also claim to be warmer than cashmere, wool and even goose down. It is believed that because of the thermostatic properties which protect and insulate the alpaca at heights of up to 6400m that the Altiplano boasts and in temperatures ranging from +26C in the summer to -20c in the winter, pure alpaca clothing keeps the wearer warm when it’s cold and hot when it’s not! The body temperature of someone wearing pure alpaca clothing and knitwear will therefore be regulated meaning that alpaca is the perfect fibre in which to wear not just in the colder winter months but in the warmer summer months too.
The attributes of alpaca knitwear and accessories also allow each garment to wick away body moisture which also helps keep the wearer’s body temperature constant at all times.
The advantages and benefits that alpaca fibre boasts don’t stop there either… Alpaca fibre is immensely strong- it is stronger even than mohair and second in strength only to silk. Alpaca garments have been found in almost perfect condition in ancient Peruvian ruins dating back 2000 years!
We are therefore confident that having read just some of the above listed benefits of alpaca yarn, you too will be believe there is literally no better fibre, animal or man made in which to wear during both the summer and winter months for a variety of activities from high performance sports such as skiing and running to hill climbing and walking.
You might now be forgiven for wearing an alpaca T-Shirt in Edinburgh at -10c in January and an alpaca jumper in Dubai in +31c…!

 

 

Plum of London: Luxury Alpaca Knitwear Receives Worldwide Plaudits

We here at Plum HQ have been constantly humbled by the ever increasing amount of people who’ve fallen head over heels in love with our range of pure Royal alpaca knitwear and woven accessories.

The super soft handle and incredible warmth of each alpaca piece is what seems to wow everyone most, especially during these colder months but that is until they learn of the almost infinite benefits that alpaca and more specifically Royal alpaca offers. When they learn of how strong alpaca is compared to all other yarns including cashmere and merino, they’re mightily impressed and so they should be: alpaca is stronger than mohair and lies just behind silk as the strongest fibre. This means that every piece will not only keep them warm and cosy but will also look newer for longer. This therefore assists Plum of London attain its philosophy: ‘to create sustainable and eco-friendly luxury British knitwear using ethically sourced alpaca yarn.’ It means each piece will last for decades and not just be thrown out after a short time, unlike the throw-away mentality that seems all too prevalent on today’s high street. We’ve listed just a few of our favourite messages from our happy customers below…

”Hello I Just wanted to say thank you and how pleased i am with my recent order. I love the colour and feel and quality of the alpaca. The hat is warm without being heavy and sweaty like most hats. The ‘man snood’ as i call it is very comfortable around the neck and head, very comfortable item to wear.
The order came quickly, beautifully packaged and feels like a top quality product. I’m really keen to only buy products of this nature if i can afford them. I wish you every success and i am really happy with my purchase. Well done and thank you.” Revd A.B. Midlands, England.

”The parcel arrived yesterday and I am very, very pleased with the scarf and the snoods! Wonderful products, I am sure I will come back to Plum of London! Thank you and kind regards from Finland.” Ms S.M. Jaali, Finland.

”Hello, I’m emailing you back to thank you for your email and specially for the nice scarf which I’ve got today, looks very good. I’m happy with the purchase and the Service as well, thank you again and keep the good work up. Best Regards, Y.E.” London, UK.

”Just wanted to say – this is the BEST warmest scarf! It’s below -12 F degrees out and it blocks wind and keeps me nice and snug! Can’t wait for my neck scarf, ideally I could be encased in some kind of alpaca chrysalis!” Ms L.P. Chicago, USA.

To conclude this post, we thought we’d mention that Peruvian alpaca brands and mills are currently exhibiting at a Trade Show in London and receiving amazing attention and interest. This infers that worldwide demand for this most luxury of fibres is increasing at a rate unlike anything seen before in the industry. We’re confident that we can offer the most discerning customers the products they’d most like to wear and quoting Peru’s ambassadors of alpaca, ”We’re ready to dress the world.”

Top Designers Appreciate Alpaca Fibre

Top Designers Appreciate Alpaca Fibre

Alpaca yarn is becoming much more prevalent these days and none more so than with the world’s best loved brands and top designers. We’ve compiled a selection of our favourite styles and designs from the current Autumn/ Winter collection’s to best represent the various ways alpaca fleece is being used and worn.

The alpaca garments consist of pieces from Lanvin, Our Legacy, Marni and Gant.

Alpaca fibre compliments goat fur

Lanvin Goat Fur & Alpaca Knit Cardigan Court. Photo courtesy of UpscaleHype

Marni Alpaca blend jumper

Marni Alpaca-Panelled Cotton-Blend Jersey Sweatshirt. Photo courtesy of Mr Porter

Round Neck alpaca sweater in anthracite

Our Legacy – Alpaca blend jersey sweatshirt. Photo courtesy of Unionmadegoods

Men's Alpaca and Cotton Mix Detailed Stitch Sweater

GANT RUGGER – Men’s Alpaca Blend Pineapple Knit. Photo courtesy of Gant.

Plum’s Ethical Alpaca Knitwear Receives Worldwide Recognition

Plum of London - Alpaca Snood & Cable Knit (Women & Men)

Whilst busying ourselves in what seems to be an incredible (and highly frenetic?!) run up to Christmas, we’ve been looking back at how our first year at how our first year is progressing and without wanting to blow our own trumpets, are pretty chuffed with how things have gone! We’ve been blown away on innumerable occasions by what not only the press have said but also the feedback we’ve received when customers have handled our pure alpaca products for the first time- none of them believed that alpaca could feel so soft and cosy!

Trying to decipher why so many people have become so engaged with our brand and products in such a short period of time may be a never-ending mission and we’re only speculating here but it could be because of the truly classic yet pioneering designs that we’ve created for our first range of alpaca clothing to meet modern tastes and demands. First and foremost, we want our products to be enjoyed not only season after season but also throughout the generations. After all, we’re using the best quality alpaca in everything that we create and because alpaca is stronger than mohair and almost indestructible, we feel there’s good reason to believe they will. They could also have been mesmerised by the incredible attributes that pure alpaca garments possess, from the hypoallergenic and breathable qualities to being better performing than merino and when required, warmer than goose down!

They may well also have fallen in love with the brand’s ethos and our mission to promote ethical and sustainable knitwear and clothing, after all, we don’t see any point in doing what we’re doing without educating others of the irreparable and damaging effects that fast-fashion is having not only on our Earth but in everything around us.

Another possible reason for the substantial following that we’ve amassed in a short period of time maybe because we’re manufacturing our entire range of alpaca knitwear and accessories here in Britain- a feat that industry experts have informed us has never before been achieved. We are truly passionate about this and will do our best to revive the British knitwear industry using alpaca yarn which is what we believe is the ‘future of knitwear’.

Admittedly, we haven’t not even gone into much detail in any of the points above but what we can be certain of is that people really do appreciate what we here at Plum HQ are doing and achieving and are falling in love with our entire range of alpaca clothing and accessories. We say, long may it continue!

Here are just a few of the many kind comments and words that our products have received in under a year…

”Launched in 2013 in Britain, the new brand Plum of London quickly became a reference in the kids industry.”
Papier Mache, January 2014

”Plum is a beautiful product.”
Jo Malone, August 2014

”Plum of London, the brand that combines an incredible range of alpaca clothing with a guilt free way to shop.”
The Good Web Guide

”Seriously, forget cashmere, Alpaca and Plum of London make a winning combination.”
The Little Book, Spring/ Summer 2014

Named in Eluxe Magazine’s Top 5 Alpaca brands.
December 2013

Plum of London promotes *Made In Britain* and continues to create its entire range in these shores.

A few of the almost infinite list of benefits Royal Alpaca possesses are as follows;
• Softer, stronger & warmer than cashmere
• Hypoallergenic (contains no lanolin)
• Possesses excellent thermal qualities
• Machine Washable
• Breathable
• Odour, stain & wrinkle resistant
• Stronger than mohair
• Lighter & smoother than silk
• Naturally antibacterial