It is common knowledge that a new business will take a bit of time to get off the ground, especially if that business is a new clothing brand. Much tenacity and perseverance is required to achieve the business’ goals during those first few years but things are made much easier when the product is ‘fresh’ and totally unique to the market. We’ve been overwhelmed by the positive reaction and encouraging feedback received for our range of high quality, British made Royal alpaca products.
Thanks to websites such as The Good Web Guide and SoSensational, our initial impact has been a positive one and the good word is spreading. It seems that whilst cashmere prices increase, the demand for merino yarn has been forecast to soon outstrip supply. This is therefore a great time for alpaca to come to the fore and help create the finest knitwear and woven cloth that will prove superior to anything made using wool, cashmere, merino or any other yarn for that matter. It certainly is capable of it.
Wow! What a finale to 2013 not to mention an unbelievably exciting start to 2014, but we can save that for later!! After experiencing our first ever Christmas, we needed some time to gather our thoughts, take stock and then literally, re-stock. We really couldn’t have expected a more positive reception to our inaugural Collection of pure alpaca children’s knitwear as well as our adult, home and baby accessories. We appreciate that our children’s pure alpaca cardigan was named Plum of London’s signature piece but there were a number of other star contenders of our British made alpaca garments that went down a storm. The burgundy and cream woven scarves seemed to be an instant hit, especially with our friends in America who are still, unfortunately, experiencing the Polar Vortex! A customer in Chicago couldn’t have been more complimentary when describing how effectively her scarf kept the cold at bay in temperatures of – 24 celsius!
The beautifully elegant children’s pure alpaca baby shawl often created some nostalgia for women who were looking for the ideal Christening present for a newborn, whether it be their grandchild or a friend’s baby. We exhibited at a lot of Christmas Fairs throughout England, although many of these were based in the North East. We are confident that we’ll be able to show more people our full range of British made alpaca knitwear and accessories in person as we look to confirm our attendance at more fairs in the South of England and more specifically, London from September 2014.
Exciting times ahead…!